Earlier this year, SEGA posted a promotional video to celebrate their 55th anniversary. Interestingly, the video was not just meant for the public, but it was also made to boost morale among SEGA employees. SEGA Games CEO Haruki Satomi mentioned this in a recent financial statement:
To better communicate the new SEGA Group’s mission and target profile, we produced a mission video and distributed it widely in-house. As a result, I have a real sense that employees are steadily regaining pride. Although the SEGA brand that we established around the world has weakened, we still have name recognition. By pursuing quality rigorously and continuing to exceed expectations, I want to regain trust and restore the SEGA brand’s luster.